HOW IMPORTANT IS PERSONALIZATION TO YOUR MARKETING EMAIL?
The answer to this question has a short and sweet: VERY IMPORTANT! The old adage “you never get a second chance to make a first impression” applies to email marketing more than just about any other form of marketing. Even in an age in which social media is the popular way for people to read news and communicate, most people still get dozens, if not hundreds, of emails per day and email is the preferred method of commercial and political communication.
So how much time do you have to get someone’s attention and keep it? Seconds! If you don’t make an immediate connection, it’s over, and you may never get a second chance. Now the best—and perhaps only—way to get the attention your business or service needs is by personalizing your email. Years and years of looking through emails has conditioned people to discard anything that doesn’t come from a friend or family member and/or doesn’t open with a personalized greeting. Any message that doesn’t refer to the recipient by name is being discarded—period—never to be read again. You have to be on a first-name basis with your recipient. That’ll get you in the door, so to speak, and leave the recipient open to reading your message.
Helpful Tips For Using Our Email System
Our email system is very easy to use. However, it never hurts to give a little instruction and a few tips that will help you understand how our email system works. To learn about email bounces click here...
Sending an Email Right Now
Click on ‘Outreach’
Then on ‘New Message’
Select "Audience Emails"
Create a "Subject" - this will become the subject line that is send with your email. Note: The subject line can not be longer than 50 characters.
Select your target audience from the dropdown (To learn how to create a Target Audience, see "Creating a target audience") Next to the target audience, you will see the size of the audience and how many members you will actually reach.
Create your email (see: "Creating an email message" for details on that.)
You can change the sender email address in the "From" field. Click the triangle next to the "From" dropdown and choose on of the options. You can add a "custom email address" Note: an address can only be ...@your domain.
If you are ready to go, click "SEND", if you want to send it in the future, select a time in the "Send At:" field. If you are not ready to send the message yet, you can "SAVE" it as a draft. You can also test mail the message to yourself by clicking the "TEST SEND" button.
Scheduling an Email out to the Future
Follow steps 1 - 7 from Click on ‘Mail’Sending an Email Right Now"
Set a date and time in "Send At:"
Click "SEND"
Note: You can change the message - including it's audience and time to mail until it has been mailed.
Saving an Email Draft
Follow steps 1 - 7 from Click on ‘Mail’Sending an Email Right Now"
Click "Save"
Sending an Email Draft
Click on ‘Outreach’
Then on ‘New Message’
Select "Audience Emails"
Create a "Subject" - this will become the subject line that is send with your email. Note: The subject line can not be longer than 50 characters.
Select your target audience from the dropdown
Now click on "Drafts"
Select the message "Draft" you want to mail.
Click "SEND"
Change or Add the Senders Email Address and Name
Customize your Add the senders email address - the system defaults to the present address set fo your organization. You can customize the address by clicking on the little triangle next to the email address field. You can create a custom email address by selecting "Custom email". You can only create addresses at your own domain. Replies to any of these addresses go to the mail address at your domain.