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How to run a Campaign on SwipeRed
How to run a Campaign on SwipeRed
L
Written by Lisa Schneegans
Updated over a week ago

6-8 months before election day

SwipeRed: Have core team sign up as Advocates, upload voter file, establish a plan for recruiting and onboarding Advocates, set initial messages and posts

  1. Email/Text Advocate Invite

  2. Social Media Share – Advocate Invite & Message Amplification

  3. Supporter Update - SwipeRed launch/welcome message

  4. Create unique recruitment links for events in Activate.Red

4-6 months

Field: onboard staff and start volunteer voter contact efforts

Comms: recruit rapid response team 

Create recruitment link for events in Activate.Red

SwipeRed Communications:

  1. Create additional recruitment links for event and supporter groups

  2. Message friends invites to events/fundraisers

  3. Message recruitment to download SwipeRed

  4. Campaign update(s)

  5. Posts invites

3 months

Field: recruiting volunteers, door knocking, calls/texts, early/absentee strategy

Comm: debate prep, rapid response in place, digital team regularly posting, earned media
Create recruitment link for events in Activate.Red

SwipeRed Actions:

  1. Flyers for onboarding Advocates at events

  2. Advocates message friends for events, donations, supporter recruitment

  3. Advocates message friends to survey them on support/voting plans

  4. Social media posts to recruit SwipeRed Advocates

  5. Advocates Boost social media posts

  6. Regular campaign updates

  7. Survey Advocates confirming how they would like to help 

2 months

Field: early/absentee voting plans, volunteer recruitment, knocking on doors, phone/text, GOTV prep
Create recruitment link for events in Activate.Red

Comms: mail program, update digital/creative, earned media

SwipeRed Actions:

  1. Advocates message friends for events, donations, supporter recruitment

  2. Advocates message friends to survey them on support/voting plans

  3. Social media posts to recruit SwipeRed Advocate

  4. Advocates rapid response to friends and on social media

  5. Regular campaign updates

  6. Recruit yard sign locations 

4 weeks

Field: early/absentee voting underway, finalizing GOTV, doors/phones/text

Comms: mail program, update digital/creative, earned media

SwipeRed Actions:

  1. Messages to recruitment for GOTV volunteers

  2. Messages to voting plans including early/absentee voting

  3. Weekly/bi-weekly updates

  4. Social media message amplification 

3 weeks

Field: GOTV or persuasion doors/phones/text and volunteer recruitment

Comm: Mail program, earned media, digital ads

SwipeRed Actions:

Messages for volunteer recruitment
Messages for Plan to Vote
Campaign update
Social media message amplification

2 weeks

Field: GOTV or persuasion doors/phones/text and volunteer recruitment

Comm: last mailings, digital ads

SwipeRed Actions:

  1. Messages for Volunteer recruitment

  2. Messages for Plan to Vote 

1 week

Field: GOTV and volunteer recruitment

Comm: digital ads, earned media

SwipeRed Actions: 

  1. Message friend to friend GOTV

  2. Message reminder to Advocates to message friends

  3. RSVP for volunteer shifts Activate.Red 

3 days

SwipeRed Action: 

  1. Message friend to friend GOTV

  2. Text Advocates reminding them to text friends

  3. Amplify social media post recruiting Advocates 

Day before E-Day

SwipeRed Actions:

Second round of text GOTV 

Post Election

SwipeRed Actions:  

  1. Thank you message to Advocates

  2. Ongoing engagement with Advocates

  3. Social media amplification

  4. Surveys

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